CBD Business, the visibility ally of CBD professionals


CBD, a molecule that continues to intrigue in France although it arrived in the country several years ago. Numerous specialized shops opening their doors, new more than astonishing products, proof that this ascent is not about to stop. CBD Business is an important player in this revolution.

Once upon a time … CBD landed in France

The year is 2017. A Swiss company, CBD 420, is trying to sell cannabis in France, at least that’s what we thought. It is in fact wellness cannabis. As Kévin Goetelen, one of the founders of the company, explains, this product has nothing to do with weed as we know it. Traditional cannabis contains around 20% THC, which gives it its planing action. But here, the THC content does not exceed 0.2%. You might as well say that there is no high effect. What you risk taking this product is being relaxed while keeping your mind clear. And that’s good because this product is authorized in France, as long as the THC rate does not go beyond the famous 0.2%.

But this extension to the French market is not going as planned. Customs block orders placed through the site. Finally, only around ten points of sale agree to become distributors. For good reason: the law surrounding the legality of the sale of wellness hemp still seems very vague in France.

But hey, that won’t prevent a hundred CBD shops from opening up a year later. We then find a little of everything: cosmetics, oils, cosmetics and herbs.

But what does the law say at that time about CBD products?

Interviewed by the Liberation in 2018, the Interministerial Mission for the Fight against Drugs and Addictive Behaviors affirms that these products can only be sold under certain conditions:

The plants used to extract the CBD must be included in the list of authorized varieties,

The THC content of the plant should not exceed 0.2%,

Only stems and seeds may be used, the sale and consumption of flowers and leaves is prohibited,

A CBD product should not be sold as a medicine

· No trace of THC in the finished product.

Obstacles on the road to the development of CBD in France

The start of the CBD shop hunt

Faced with this boom in the sale of CBD in shops, the authorities are starting to want to slow down. It is then the caravan of the closures of CBD shops. To explain all this, the parquet floors evoke the presence of THC in the finished products. They also talk about stores that sell these products as therapeutic products, which is prohibited by law. Remember that in France, only pharmacies can sell products presented as having curative and preventive properties.

Flowers forbidden … but on sale anyway

In these CBD shops, you can find everything: CBD products from foreign countries such as iced tea from Amsterdam, chocolates directly from Switzerland, etc. These products taste like cannabis but are extremely high in CBD (between 8% and 27%). On the other hand, these sellers make it clear: no trace of THC in these products.

But in addition to these finished products, there are also CBD flowers, theoretically prohibited for sale. To avoid any misunderstanding, traders sell sealed products and slip the bill in, mentioning the level of THC contained in the flower. The goal: to prove that the consumer did not buy grass on the sly in the street. And another important point: the sellers put a little note saying that the leaves are to be infused and not to be smoked.

But are consumers really risking anything by purchasing these CBD flowers and leaves? No. But one wonders why some shops must answer for their actions to justice while others can put flowers and leaves of well-being hemp on display? This can only be explained by the disparity in the application of the law in France. Whether or not the authorities prosecute depends largely on the prosecutor and the region in question.

A brake on the development of the hemp industry

And yet, according to the French Association of Hemp Producers, the fact of not being able to freely produce or sell this famous hemp on French territory is a real handicap for producers. We should therefore not be surprised to see the few French products competing unfairly with foreign products. Which is totally inconceivable since France is the largest producer of hemp in Europe. Above all, we wonder why the government is putting sticks in the wheels of a market of more than one billion euros in France. Yes, France and cannabis, it’s a long story to read here. And until 2021, hemp occupies some 20,000 hectares of land.

What the French hemp and CBD industry needs

A revolution in legislation

The French authorities have calmed down somewhat since the release of the decree of the Court of Cassation which authorizes the marketing of CBD products, as long as all regulations are respected. The law allows the sale of cannabidiol products but prohibits raw flowers and leaves. A situation which slows down the development of the sector according to the APFC. An incomprehensible situation even in the leading hemp-producing country in Europe, France.


All this controversy around CBD is not necessarily good publicity for wellness hemp. Many French people still associate CBD with THC, the molecule that makes you high. It is time to put an end to these misconceptions. Inform the public about the true virtues of this molecule.

But it’s not just individuals who need a lot of information. As we know, France is the leading producer of hemp in Europe. This sector therefore has a bright future ahead of it. But the numerous attempts by the authorities to put obstacles in the wheels of the CBD players, are above all to discourage potential future investors. And to make the hemp industry sustainable, it is important to reassure these future players. This is where CBD Business comes in.

What is CBD Business?

The challenge today, for CBD professionals, is to restore the reputation of the sector. CBD Business stands out as the number 1 visibility ally of the pros. How? ‘Or’ What? The platform carries the voices of stakeholders in the sector loudly through interviews in which they can talk about their products, inform listeners and give their opinions on the current situation of CBD. Articles rich in information for the general public not only to highlight cannabidiol but to make it known as much as possible. The objective: to give an image of CBD other than the one with which the authorities want to associate it: that of THC, which is a psychotropic drug banned in France. It is this molecule that gives cannabis its high effects and makes it dangerous.

In short, the CBD industry has a bright future ahead of it despite the many obstacles. But anyway, changes are needed. To help you, CBD Business provides professionals with articles and expert opinions in various fields. CBD Business is also a major medium for your communication.


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